Name, Image & Likeness (NIL) & Athlete Brand Protection

NIL deals can create powerful opportunities for college athletes — but the wrong contract can cost you long-term control of your brand. We help athletes, families, and brands structure NIL agreements that protect ownership, compliance, and future earning potential.

Who We Help

College Athletes

NIL contract review
Brand partnerships
Trademark protection
Business structure for NIL income

High School Recruits & Families

NIL rule guidance
eligibility considerations
brand development strategy
early trademark protection

Brands & Collectives

NIL agreements
licensing agreements
influencer partnerships
compliance guidance

Dispute Resolutions

If disputes arise involving NIL agreements, endorsements, or intellectual property rights, we represent clients in negotiation and litigation when necessary.

What NIL Really Means

Name, Image, and Likeness (NIL) rights allow college athletes to earn compensation for the use of their personal brand. NIL opportunities can include brand endorsements, licensing deals, social media promotions, appearances, and partnerships with companies or collectives.

While NIL creates exciting opportunities, it also introduces complex legal and business considerations involving contracts, intellectual property, compliance rules, and tax implications.

Our role is to help athletes and families navigate these opportunities strategically while protecting long-term brand value.

NIL for Parents

Parents play an important role in helping student-athletes navigate NIL opportunities. Early decisions can impact eligibility, tax exposure, and long-term brand value. We work closely with families to help ensure opportunities are structured responsibly.